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Why Pinterest ?
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Pinterest’s explosive growth, ability to drive results and discovery-friendly set up are all, in and of themselves, reasons that brands need to be on Pinterest.
The thing about pinterest is you don't know how long it will stay or how far it will spread
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70,000,000
As the sixteenth most popular site in America and the thirty-fifth most popular website in the entire world, In just over 3 years, Pinterest has built a userbase
of 70 million people, drawing in 30 million unique visitors on a monthly basis.
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Millions to Billions
If millions don’t impress you, let’s
talk billions! a number expected to grow by 400% over the next three years, Pinterest gets 2.5 billion unique page views per month .
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Show Me the Money
According to a 2012 study, with an average spend of $170, users
coming from Pinterest spend double the amount per order than those from Twitter
($70.84) or Facebook ($94.70).
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Second to One
sending more traffic than Twitter, Yahoo, Google+ or LinkedIn, Pinterest is neck-and-neck with Twitter to
be the second most used online social network, and a referral powerhouse.
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Going Global
In June 2013 45% of new user registrations on Pinterest were from outside of US .Pinterest has climbed the ranks to become the 16th most popular site in America and is rapidly expanding into international markets.
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The
Perfect Pair
Consumers overwhelming turn to Pinterest for inspiration on what to buy, to keep track of or collect things they like, and to stay attuned to trends. 43% of people prefer Pinterest to
associate with retailers or brands, while only 24% prefer Facebook.
compared with 40% on Facebook, 69% of Pinterest visitors have found an item they’ve purchased or wanted to purchase on Pinterest.
compared with 40% on Facebook, 69% of Pinterest visitors have found an item they’ve purchased or wanted to purchase on Pinterest.
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No
Expiration Date
pins have the potential to drive traffic for several months longer than tweets or Facebook posts.
Long-tail search, Pinterest categories and auto-scroll contribute to a
continuous cycle of sharing.
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Mobile Domination
on the iPhone, it comes second only to Facebook, snagging itself a respectable 34.2%. Nearly half of all iPad social sharing activity is on Pinterest. Mobile activity is exploding, and Pinterest is carving itself a
sizable niche of sharing activity. Using Pinterest on mobile devices is just "pintagious" !
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The Pinner Profile
28.1% of users make respectable six-figure $100K annual income, and the primary user is between 25 to 34 years old, The average Pinterest user clocks in at
least 80 minutes of time on the site per month .
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The Closing
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The bigger picture here, though, is that
Pinterest users only share content they truly love, making it the ideal conduit
for high-quality traffic and engaged consumers.
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i hope this article will be usuful for you
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